613.219.8241 hello@marcoon.ca

LOOKING FOR KILLER DESIGN?

You’ve come to the right place.

You are: A business owner with a bad case of brand bordom.

We are: big-eared listeners | brand-builders | creative risk-takers.

We’re here to bold your brand and boost your bottom line.

WHY IS  BRANDING IMPORTANT?

Effective branding creates a lasting impression in the minds of your clients | customers and distinguishes you from your competitors.

Branding is a key component of any business because, without it, your customers will not think of your business when they need it.

Invest in your branding and see it pay off the following ways:

 

  • Increase mind share – When you become top-of-mind in your market segment, your clients | customers will think of you. And that leads to increased sales. Boom.
  • Build loyalty – A positive, memorable experience with a brand creates a positive association in your customer’s mind. That translates not only in the potential for repeat sales, but also in increased word-of-mouth referrals from those happy customers. Tap into their emotions and shine on, you crazy diamond.
  • Command a premium price – Effective branding can lift your product from basic commodity to one with emotional potentency, which will allow you to command a premium price for your products | services.

BRANDING IS:

  • Reputation
  • Positioning
  • Stategically aligned with your business goals

First we do the leg-work. Then we design the killer brand identity. 

GET IN TOUCH. WE SPECIALIZE IN BRANDING.

Top-notch work

Top-notch work. One of the most talented people I have ever had the pleasure and honor to work with. This is the real deal here, folks. Genuine talent, integrity and depth. Thoughtful, attentive, responsive and insightful in her originality, she created an image, clean and classy. Great to brainstorm with, but I also knew I could TOTALLY trust and let her do her thing… From one artist to another, I am blown away with my beautiful new logo. It is totally me. Anyone who knows me or my work knows… Can not emphasize a positive recommendation enough! You want true talent? Work with Marcoon Creative Design.

~ A. Hartwell, Alison Hartwell Photography, Westchester, NY

I highly recommend!

Working with Diana at Marcoon Creative Design has been a wonderful experience. She was able to bring my brand vision to life starting with the brainstorming concepts, creating my brand identity and providing my web designer with the appropriate files to build my website and online presence. She is super creative and gave me lots of options to work with while considering the needs of my business and communication of my brand message. I would highly recommend her!

~ Ellen Simone, Bright Moon Wellness, Ottawa ON

A dream from the first

Working with Marcoon was a dream from the very first meeting to the final launch date. They knew exactly the look I needed to continue yet expand my brand identity through the creation of packaging for a new product. The final creations are gorgeous and eye catching. I can’t recommend Marcoon highly enough! From the instant response rate to the ease of transaction, every part of the process was handled with professionalism, creativity and marketing savvy. I can’t wait to give them my next branding project!

~ Liza Gardner, Moss & Grove, Portland, ME

Stunning work

Stunning work with the emphasis on being unique and creative. My kind of designer!

~ Dean Watson, GalleryMgmt, Ottawa ON

Aww shucks, we’re blushing.

Well, we want to make YOU feel that great, too.

THE BRANDING PROCESS:

1. IT BEGINS

We start with our intial consult, then discussion of project scope, and lastly, the signing of our Service Agreement. Welcome aboard! We know this is to be the start of a beautiful relationship.

2. MARKET RESEARCH

We do an audit of your market(s) and target audience(s) to glean current best practices, trends and styles.

This initial research will guide our brand development in two ways: it will help us create a brand identity that will be recognizable within the industry AND stand out as unique.

We’ll employ psychology and culture (color choice and icon symbolism, for instance) to help us in the development of a strong brand identity.

3. DESIGN STRATEGY

We integrate the design process and design thinking with the mission and goals of your business. We elevate the concept of design to a strategic tool that your business can leverage. It is a powerful communicator towards the greater good of your business’s success. It is how your clients | customers will recognize you; the associations they’ll make and how your business’s reputation will develop positively.

Our design strategy includes an overall review of your business objectives and goals. We can best express your goas visually through various brand touchpoints.

These touchpoints include every opportunity your brand has to touch your potential and existing clients/customers, i.e., social media, website, print materials, sinage, packaging, etc.

Think of these touchpoints as “ambassadors” to your brand. They represent your business to your clients – present and potential – when you can’t personally be there to represent.

4. BRAND IDENTITY DESIGN

Brand identity is the combined message converyed via the brand name, logo, style and visuals. It’s essentially how your business is perceived by your clients/customers, both existing and potential.

Think of it as the full “personality” of your business. It is how your are seen, felt, and thought about by your customers. It is through brand identity design that a brand strives to communicate clearly with the target audience.

This is the phase where we roll up our sleeves; when the pencil hits the paper. We’ll come up with compelling concepts for you to review. These concepts will be devleoped using the information we gleaned suring the first two phases. Then we’ll refine and polish the chosen concept until we have the final, striking logo and design elements.

Upon project completion, we provide you with a Brand Guide, as well as all necessary files and a file type cheat sheet, so you have everything you need AND you’ll know how to use it.

5a. WEB DESIGN

This one’s pretty self-explanatory, but just so we’re clear: we’ll design and develop a website that’s consistent with your new brand identity design and includes all the necessary integrations your business needs to entice, serve, and convert your visitors.

Your website is a potent touchpoint for your clients/customers and should be user-friendly, refined and on-brand.

Please see below for a more detailed breakdown of the web design process.

5b. PRINT DESIGN

We’ll create any design you’ll need to hit the ground running. These can include any or all of the following:

  • business cards
  • trade show banners
  • rack cards, brochures
  • booklets
  • signage
  • packaging
  • you name it

We’ll work with you to figure out what you need – and what you don’t need. And then we’ll design it for you so you have the necessary printed promotional materials in your toolkit.

6. PROJECT HANDOFF | LAUNCH

This is the culmination of all the work we’ve done – the BIG REVEAL.

We’ll make sure you have all the pieces in place prior to lauch so that we can effectively roll-out your new brand identity across all channels and platforms concurrently.

BAM! Your awesome new brand just dropped and you’re looking amazing!

THE WEB DESIGN PROCESS:

THE WEB DESIGN PROCESS:

1. IT BEGINS

We start with our intial consult, then discussion of project scope, and lastly, the signing of our Service Agreement. Welcome aboard! We know this is to be the start of a beautiful relationship.

2. MARKET RESEARCH

We do an audit of your market(s) and target audience(s) to glean current best practices, trends and styles.

This initial research will guide our ewbsite design development in two ways: it will help us create a website that is user-friendly, that will be recognizable within the industry and include all necessary functionalities and integrations AND stand out as unique.

We’ll employ psychology and culture (layout and user-flow, for instance) to help us in the development of a solid website with the goal of converting prospective visitors into clients/customers.

3. CONTENT COLLECTION | CREATION

We require ALL of your site content prior to commencement of design work.

The reasons for this are important and two-fold:

  • In order to effectively create your site’s design we need to know the content that we’ll have to include in the design.
  • We want to findo our flow in your project so that we can provide you with the most effective wotk AND hit our target deadlines. Lack of content and late content is hugely detrimental to hitting those deadlines.

NOTE: If you need help with content creation or image sourcing, we’ll have discussed that at project start and it will be included in the Project Scope and Service Agreement.

4. SITE DESIGN REVIEW

This is ongoing. It will assure all of us that we’re providing the design you need in an effective and timely way. It will assure us that you’re pleased with the work we’re providing and help us continue to move forward in the design and development of your website.

5a. WEB DESIGN

This one’s pretty self-explanatory, but just so we’re clear: we’ll design and develop a website that’s consistent with your new brand identity design and includes all the necessary integrations your business needs to entice, serve, and convert your visitors.

Your website is a potent touchpoint for your clients/customers and should be user-friendly, refined and on-brand.

Please see below for a more detailed breakdown of the web design process.

5b. PRINT DESIGN

We’ll create any design you’ll need to hit the ground running. These can include any or all of the following:

  • business cards
  • trade show banners
  • rack cards, brochures
  • booklets
  • signage
  • packaging
  • you name it

We’ll work with you to figure out what you need – and what you don’t need. And then we’ll design it for you so you have the necessary printed promotional materials in your toolkit.

6. PROJECT HANDOFF | LAUNCH

This is the culmination of all the work we’ve done – the BIG REVEAL.

We’ll make sure you have all the pieces in place prior to lauch so that we can effectively roll-out your new brand identity across all channels and platforms concurrently.

BAM! Your awesome new brand just dropped and you look ahhhhhhh-mazing!

FILL THIS TO GET IN TOUCH.

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