MEET OUR CREATIVE DIRECTOR
THE PERFECT COCKTAIL OF ARTISTRY, MARKETING, PSYCHOLOGY, AND CREATIVE THINKING
The most important things you need to know about me, as the founder and creative director of Marcoon Creative Design, are three-fold:
1. I won’t stop until you love it. The team at Marcoon Creative will work our hardest to understand your vision for your brand. We know that we only look good when YOU do. Your success is our success.
2. I have a background in marketing, psychology, and art – a trifecta of knowledge and experience from which to draw YOUR perfect designs.
3. I listen a lot. I ask a lot of questions. Why? Because the better I know and understand your business, the better equipped I am to fulfil your branding needs. You have a business to run. Let me handle the design.
DRIVEN TO CREATE
With my rich background in design and product development, brand creation and building, and psychology and counselling, I lead a team uniquely qualified to walk with you through the design processes – whether it’s helping you define your brand’s identity, designing a new or refreshed website or landing pages, or designing perfectly eye-catching print projects, we’re here for YOU. I GET what your clients are looking for – because we do the research. Oh, and site useability is a BIG deal to me.
I studied Fine Art and Illustration at Bard College in New York, Graphic Design at Western Connecticut State University, and graduated Summa Cum Laude with a Bachelor’s of Arts degree in Psychology at University of South Florida. I’ve worked professionally as an artist and as a counselor. And if awards and accolades are important to you, I’ve earned several of those for outstanding artistic achievements, too.
I wield a mighty pen, a penchant for trying new things, and a passion for creating unique design that draws from emotion, an artistic eye, and my background in understanding the psychology behind our “whys.”
A BACKGROUND IN BRAND-BUILDING, MARKETING, AND PROBLEM-SOLVING
I successfully co-founded Onya Baby, a baby carrier company based on my original sewn baby carrier design, which I patented, as well as corresponding accessories. The carrier design came as a response to my first child’s needs – she needed to be held all the time – and to a need I saw – namely, a super comfortable baby carrier with a built-in travel seat. The carrier is now manufactured and distributed globally. At Onya Baby, I built a cross-channel social following of nearly 50,000 followers, organically, through careful content curation, strong visual elements, and a strong brand voice.
All that is to say, I’ve been through the brand-development process and understand it intimately. I learned a great deal about finding and developing brand voice and visual identity, and have brought that knowledge to new brands in the process of developing their own unique visual identity
Where do I find the greatest joy in working with YOU? I get that in seeing your business evolve and succeed with the help of outstanding design.