Brand Build: Bright Moon Wellness
A Case Study in Branding that Attracts.
THE SPOILER:
This branding project directly resulted in an increased flow of interested potential new clients.
THE SCENARIO:
You're at a busy trade show. Someone who looks like a great client fit enters your booth with noticeable interest.
"I just came to tell you how much I LOVE your booth design!" they say.
And there's your perfect opening to lead the conversation about your services.
Throughout the day, multiple people - all potential clients - repeat this scenario.
THAT's the power of good design.
THAT'S why good design is good for your business.
THE PROJECT
Full Brand Identity Development and build-out for Bright Moon Wellness.
This client came to us in need of a new brand identity.
We would build out the delivery with the following deliverables:
- Corporate Identity Development and design, including logo pack, fonts and palettes
- Website Design and Development
- Print Design, including brochures and business cards
- Trade Show Banner and Booth Design
THE GOAL
Design for and create messaging that would appeal to their target demographic of health-conscious women - of all ages.
This client's ideal clients are women who want a gentle, holistic, cohesive approach to their care.
They appreciate natural strategies and long-term. lasting health solutions over quick-fixes.
So we dug in, doing the necessary market research into their target, as well as our in-depth creative brief to develop a brand, strategy, and messaging that would attract those ideal clients. We wanted to avoid cliche or over-used concepts.
THE RESULT
The client reported huge success after launching at their first trade show. Numerous people approached their booth specifically to tell the how much they loved their branding and look. This gave the client the perfect warm opening to offer more information about their services and, as a result, book new clients on the spot.
THE PROJECT
Full Brand Identity Development and build-out for Bright Moon Wellness.
This client came to us in need of a new brand identity.
We would build out the delivery with the following deliverables:
- Corporate Identity Development and design, including logo pack, fonts and palettes
- Website Design and Development
- Print Design, including brochures and business cards
- Trade Show Banner and Booth Design
THE GOAL
Design for and create messaging that would appeal to their target demographic of health-conscious women - of all ages.
This client's ideal clients are women who want a gentle, holistic, cohesive approach to their care.
They appreciate natural strategies and long-term. lasting health solutions over quick-fixes.
So we dug in, doing the necessary market research into their target, as well as our in-depth creative brief to develop a brand, strategy, and messaging that would attract those ideal clients. We wanted to avoid cliche or over-used concepts.
THE RESULT
The client reported huge success after launching at their first trade show. Numerous people approached their booth specifically to tell the how much they loved their branding and look. This gave the client the perfect warm opening to offer more information about their services and, as a result, book new clients on the spot.
THE WORK
Tri-fold Information Brochure
Business Cards (1)
Business Cards (2)
Trade Show Banner
Website Design and Development
Simple Brand Guide
THE WORK
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Tri-fold Information Brochure
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Business Cards (1)
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Business Cards (2)
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Trade Show Banner
Website Design and Development
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Simple Brand Guide
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