Branding with Strategy


Does branding REALLY matter?

Short answer: YES.

HOWEVER, it depends on whether you want your business to command premium pricing or not.

If your business is competing on price alone, then this blog probably isn't a good fit for you.

Branding is what sets your business apart from the rest.

Good branding creates distinction for your product or service.

The goal of good branding is to define and communicate the key differentiation of your service. WHY would any potential client choose your business over another.

We have to define your offering very clearly so the right clients/customers find you. In addition, we have to assure that you continue to communicate - this is ongoing - so that you become known in your niche.

Otherwise, you're just competing on price.

And that, friends, is joining the race to the bottom.


Read on, MacDuff...

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JPG or PNG – What’s the Difference?

JPG or PNG – What’s the Difference? If you have trouble knowing which file type to choose, you’re not alone! We break it down for you.


What does “Branding” Really Mean?

Good branding is about emotional connection and communicating value.


Do I Need a “Brand Strategy?”

Do you REALLY need a brand strategy or is just a logo enough? Maybe, maybe not. It depends on your business goals.

Ready to connect with your clients?

Book a free call today!

Ready to connect with your clients?

Book a free call today!

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