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CASE STUDY:
BRAND IDENTITY DESIGN + PRINT DESIGN & WEBSITE DESIGN & BUILD

CASE STUDY:
BRAND IDENTITY DESIGN + PRINT DESIGN & WEBSITE DESIGN & BUILD

MISSION:

Create an unforgettable brand identity for a holistic clinic for women with the goal of building sales locally and online.

We needed to create a brand identity that attracts holistically-minded, wellness-focused women who are looking for a business that offers integrated services for mind + body + spirit across all phases of life.

MISSION ACCOMPLISHED?

You betcha.
This client raved about the brand identity design and has attracted new clients based solely on the distinctiveness of the brand design.
Potential clients have approached her booth specifically to talk about the brand design at trade shows and when her clinicians hand out cards, they consistently receive compliments. The brand is beautiful, recognizable and memorable. Her clinicians are booked, her business is healthy, and – THE BEST PART – she can take time to be with her baby while her business keeps on ticking. Huzzah!

CONCEPT OVERVIEW:

Moon + Woman + Tide.
Symbolic References:
Moon | the many phases of life.
Woman + Mermaid | Natural rhythms, the ebb and flow of femininity and womanhood.
Significance of Placement:
She is cupped within the circular element of the moon to symbolize holistic support | wholeness.

DELIVERABLES:

  • Brand Identity Design: Logo and wordmark, font and color-palette, Brand Guide and File Type Usage Guide. Also included fully licensed brand photos file folder for use in future promotion materials.
  • Print Design: Business cards for all practitioners, promotional brochure, trade show banner
  • Website design: Highly-customized multi-page site with image sourcing and custom graphic elements (icons and illustrations).

THE BRANDING PROCESS:

Starting from concepts through iterations to final graphic brand identity design and build, we worked with the client to achieve the look and feel they wanted that would appeal to their target client.

Following final brand design sign-off, we packaged up all necessary file types for the client’s ongoing use.

We also created a custom Brand Guide to assist them with consistency, as well as a File Type Usage Guide. This guide is very helpful in helping clients know what type of file to use in what application.

Once Bright Moon Wellness’s brand identity design was complete, we moved into the print materials and website design.

This branding package included:

  • Research & Discovery
  • Visual Brand Identity Design
  • Image Sourcing and optimization
  • Print Design – business cards, brochure, trade show signage
  • Web Design – multi-page website design

WHAT SHE SAID.

HIGHLY RECOMMEND!

Working with Diana at Marcoon Creative Design has been a wonderful experience. She was able to bring my brand vision to life starting with the brainstorming concepts, creating my brand identity and … my website and online presence. She is super creative and gave me lots of options to work with while considering the needs of my business and communication of my brand message. I would highly recommend her!

~E. Simone, Bright Moon Wellness

READY TO FUEL YOUR BUSINESS BY DESIGN?

Get ready to take your business from forgettable to formidable.
You want to see your business stop struggling and start supercharging your success?
Alright then. Get in touch. That way you can handle your business while we build your brand beautifully with big bold booster fuel.

Bespoke branding, design, and marketing.
Custom packages that will grow with your business. 
Let us show you.

© 2019 Marcoon Creative Design