What Does "Branding" Really Mean?


Branding endows a business with the power of MEANING. It's the meaning that drives customer connection.

American publishing powerhouse Steve Forbes once famously said “Your brand is the single most important investment you can make in your business.”

And while we may not love his politics (yes, we said it), here at Marcoon Creative Design, we completely agree with his views on the importance of branding!

That said, we also know many business owners don’t necessarily know what a brand is.

And that’s perfectly okay. It’s kind of a complex term to explain! But this blog will help you understand the basics.

(After all, if you don’t understand branding, why would you bother investing in it?)

Put simply — branding is about emotions.

Branding is about tapping into human emotions—and driving an emotional connection between customers and your business, products or services.

It helps your business, products or services embody some sort of personal significance or meaning to the people holding the cash—so they feel compelled to buy from you.

Branding is also about communicating value

When your products or services are stuck the “price war” zone—that is, all you are competing on is price—that’s going to be a race to the bottom for you.

If you want your consumers to intrinsically understand why they should buy from you versus another business—that is exactly where the power of effective branding and messaging come in, to communicate the value of your offerings outside of price.

Ready to connect with your clients?

Book a free call today!

Ready to connect with your clients?

Book a free call today!

Read on, MacDuff...

video cover image - tip and tricks-01

JPG or PNG – What’s the Difference?

JPG or PNG – What’s the Difference? If you have trouble knowing which file type to choose, you’re not alone! We break it down for you.

premium pricing - branding-01

Brand Strategy or a Race to the Bottom

Does branding REALLY matter? Well, that depends on whether you want your business to command premium pricing or not. Good branding creates distinction for your product or service. Otherwise, you’re just competing on price and joining the race to the bottom.


Do I Need a “Brand Strategy?”

Do you REALLY need a brand strategy or is just a logo enough? Maybe, maybe not. It depends on your business goals.

made in canada - wh-01

©2020 Marcoon Creative Design. All rights reserved