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BE BOLD. BE BEAUTIFUL.

We specialize in building brands.

BRAND IDENTITY DEVELOPMENT & DESIGN:
A CASE STUDY 

OBJECTIVE:

Create a brand identity that attracts holistically-minded, wellness-focused clients who are looking for a business that offers integrated services for mind + body + spirit across all phases of a woman’s life.

CONCEPT OVERVIEW:

Moon + Woman + Tide.
Symbolic References:
Moon | the many phases of life.
Woman + Mermaid | Natural rhythms, the ebb and flow of femininity and womanhood.
Significance of Placement:
She is cupped within the circular element of the moon to symbolize holistic support and wholeness.

DELIVERABLES:

  • Brand Identity: Logo and wordmark, font and colour-palette, Brand Guide and File Type Usage Guide.
  • Print Design: Business cards for all practitioners, promotional brochure, trade show banner
  • Web design: Highly-customized multi-page site with image sourcing and custom graphic elements (icons and illustrations)

 OUR PROCESS:

Starting from concepts through iterations to final graphic brand marks, we worked with the client to achieve the look and feel they wanted that would appeal to their target client.

Following final brand design sign-off, we packaged up all necessary file types for the client’s ongoing use.

We also created a custom Brand Guide to assist them with consistency, as well as a File Type Usage Guide. This guide is very helpful in helping clients know what type of file to use in what application.

Once Bright Moon Wellness’s brand identity was designed, we moved into the print materials and website design.

This branding package included:

  • Research & Discovery
  • Visual Brand Identity Design
  • Print Design – business cards, brochure, trade show signage
  • Web Design – multi-page website design

HIGHLY RECOMMEND!

Working with Diana at Marcoon Creative Design has been a wonderful experience. She was able to bring my brand vision to life starting with the brainstorming concepts, creating my brand identity and … my website and online presence. She is super creative and gave me lots of options to work with while considering the needs of my business and communication of my brand message. I would highly recommend her!

~E. Simone, Bright Moon Wellness

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